Since Font: Elevating Brand Identity with Handwritten Elegance
A Fresh Look for My Café’s Menu
Recently, I helped a local café owner redesign their menu. The goal was to create a warm, inviting feel that matched the cozy atmosphere of the space. We needed a font that felt personal, yet professional. That’s when I suggested trying Since — a handwritten script font that brings a touch of elegance to every letter.
The café owner was hesitant at first. After all, handwritten fonts can sometimes come across as too casual or even messy. But Since surprised us both. Its clean strokes and subtle variation in weight gave the menu a crafted, artisanal look without sacrificing readability. It felt like the handwriting of a dear friend — familiar, but with a refined edge.
What Makes Since Stand Out
Since is part of the Script Amp category, designed to mimic natural handwriting while maintaining a level of polish that works well in brand materials. It’s not overly decorative like some script fonts can be. Instead, it strikes a balance between organic flow and legibility, making it ideal for short phrases, headlines, and logo treatments.
What sets Since apart is its versatility. It has a soft personality that feels welcoming — perfect for small businesses that want to appear approachable and trustworthy. Whether used in a logo, on a product label, or for a thank-you card, it adds a human touch that resonates with customers.
Real-World Use: Packaging, Social Media, and More
After the café menu success, I started testing Since in other small business contexts. A candle maker I work with used it on new jar labels, replacing a generic script with Since for her product names. The result? A noticeable increase in perceived quality. Customers commented that the packaging felt more intentional and high-end.
We also tried it on Instagram templates for a skincare brand. For headlines and feature text, Since added a soft, feminine touch that aligned with the brand’s clean aesthetic. Paired with a minimalist sans serif for body text, it created a perfect balance between warmth and professionalism.
It’s also great for print materials like business cards, stickers, and thank-you notes — especially when you want to convey care and attention to detail. However, I wouldn’t recommend using it for long paragraphs or very small print. Its charm lies in its display qualities, so it shines brightest in short, impactful uses.
Why Typography Matters for Small Businesses
Typography often gets overlooked in brand design, but it plays a huge role in how your business is perceived. First impressions are visual, and the wrong font can make even the best product look amateur. Since helps small businesses look more polished by offering a consistent, elegant typeface that feels intentional.
When used across multiple touchpoints — packaging, social media, website banners, and print — Since builds brand recognition. It gives your materials a unified voice. Whether you're a boutique owner printing tags or a coach designing digital graphics, a font like Since can make your brand feel more cohesive and professional.
Pairing Since with Other Fonts
One of the keys to successful font use is pairing. Since works best when paired with a simpler, more structured font. I often combine it with a clean sans serif like Montserrat or Lato for supporting text. This creates a visual hierarchy — Since draws attention as the star of the show, while the sans serif grounds the design with clarity and balance.
If you're going for a more classic or elegant look, try pairing it with a serif font like Playfair Display. For a more whimsical or creative brand, another script or handwritten font can work — just make sure it has a different weight or style to avoid visual clutter.
Final Tips for Using Since
Before using Since in your branding, check what styles and alternates are included. Many script fonts come with ligatures, swashes, and stylistic alternates that let you customize the look. Also, verify that it supports the languages you need and that the license allows for commercial use — especially if you're selling products or creating templates for clients.
Keep readability in mind when using it on small labels or mobile screens. I recommend using Since at a larger size or in high-contrast settings to ensure it remains legible. For product mockups or digital ads, test how it looks at a distance or in thumbnail size before finalizing your design.
